Category Disruptor: Beeswax Food Wrap
with Inventor Toni Desrosiers
Beeswax food wrap disrupted a food storage category dominated by plastic wrap in 2008. In conversation with Abeego founder and inventor of the beeswax food wrap, Toni Desrosiers shares how she was inspired to invent Abeego, how her mission is greater than the product, why she consciously decided NOT to patent idea along with frank and open discussion of the realities of business ownership, parenthood, and a truth bomb about the one feeling entrepreneurs struggle with the most.
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